The Body Shop
Achieve a CPC of £0.28…
Challenge
The Body Shop wanted to drive awareness and engagement among health and beauty-conscious Next Gen audiences for their Camomile Cleansing Butter product.
Strategy
We sourced 5 creators who created content aimed at seamlessly integrating the product a natural and authentic way through storytelling and creative makeup tutorials.
We delivered an impressive 4.38% campaign engagement rate (46% above the industry average!), accompanied by a healthy CPC of just £0.28.
4.4%
Engagement rate
Region
EMEA
938.5k
Impressions
5
Creators
£0.28
Cost Per Click
144%
Target achieved
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