SodaStream

Achieving 516k impressions with 4 creators…

Challenge

SodaStream wanted to boost their seasonal promotions for Black Friday and Christmas and connect with the over-25 demographic.

Strategy

We partnered with four lifestyle creators to create high-quality, visually aesthetic and engaging content, to drive engagement for the limited-time-only discounts. 

Creators encouraged viewers to treat themselves or loved ones to a SodaStream machine by showcasing the convenience and versatility of the product in their everyday lives.

1.57%

Engagement rate

Region

EMEA

129%

Target achieved

4

Creators

516k

Impressions

8.1k

Engagement

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