National Rail
Reach 9 million 18-35 year olds…
Challenge
Bulla was tasked to launch a regionally-targeted, nationwide TikTok campaign for National Rail, aiming to boost brand awareness among the 18-35 demographic.
Strategy
Focusing on 6 UK cities for departure, we selected 20 diverse creators to produce captivating vlogs featuring day trips to hidden gems within 2 hours from major cities.
Each creator showcased unique activities in various destinations, with our collaborative approach empowering creators to craft authentic and organic content.
The response to the campaign was overwhelmingly positive! We reached over 9M impressions, hit 129k engagements and achieved a CPM of £4.40.
Region
EMEA
259.6%
Target achieved
20
Creators
9m
Impressions
1.43%
Engagement rate
£4.40
CPM
129k
Engagement
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