Capturing Gen Z for Plant-Based FMCG Brands

Focus Groups
Written By Bulla Connect

It’s been said that Gen Z are going crazy for plant-based diets, yet there’s truth to the stereotype.

They’re leading a generational shift, with 65% stating that they would be open to a more plant-forward diet.

‍In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen Z. We want to find out:

  • The social platforms Gen Z uses to discover new plant-based FMCG brands

  • Factors which contribute to trusting an influencer recommendation on TikTok

  • The advice they’d suggest to the industry to better engage with Gen Z

Our Live Focus Group series is a chance for brands to ask our Gen Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Bulla Connect
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