G Adventures
Achieving 3.1k student conversions…
Challenge
G Adventures wanted to raise awareness for their new youth group tours and encourage UK students to sign up and verify their student status.
Strategy
With the aim of producing repurposable TikTok UGC, we developed 3 different briefs centered around travel hacks, student advice and travel montages.
We selected 15 creators from 3 different verticals, who emphasised the effortless 30-second sign-up process, promoted the benefits of group travel and encouraged students to book their next trip to redeem their £75 travel credit.
Region
EMEA
230.4%
Target achieved
15
Creators
3.5m
Impressions
3.1k
Conversion
120.6%
Conversion target achieved
36.4k
Engagement
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