The report is a must-read if you want to understand:

  1. What the Next Gen are doing on social

  2. The pathway to Next Gen brand discovery

  3. Platforms: Predictions for TikTok, Instagram, Pinterest & Snapchat

It’s essentially our way of decoding the chaos, a combination of everything we’ve learned along the way and our predictions for the future.

The report includes; learnings from weekly focus groups, independent surveys and wider research.

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